Equity Investing is against Common Sense – Why?

Dear All ,

From the wisdom of gurus like Nick Murray and through years of experience, I’ve learned that equity investing is often the opposite of what feels like ‘common sense.’

What seems obvious usually turns out to be wrong.

There are five simple truths I want you to keep in mind whenever we think about equity stocks or portfolios –

1.Markets do fall – on average, by about ⅓ every 5 years and by ⅙ every year.

2.No one can forecast the market consistently. The only certainty is that markets move permanently upward, with temporary declines on the way.

3.Declines are part of the journey – they may look big, but they don’t last.

4.The biggest risk is stepping out when the market is down. Sitting on the sidelines often causes more damage than the fall itself.

5.Recoveries are unpredictable – but missing even a short period of market upside can cost you a lot in the long run.

Equity investing rewards patience, discipline, and trust in the process—not reacting to fear.

Our role is to help you stay on that path with clarity and confidence.

Warm regards,

Kavita S. Devi, CFP CM