Our Profile

Our Aim & Objective:

Providing ethical and value-based advice being our strength, our objective is to balance between one’s rational and irrational aspects of money.

Our Strength & Mission:

We believe in the process, not in the product, and pursue goal-based planning instead of advising randomly.

As human beings, we all have money related memories, feelings and dreams .

Our strength is to understand these facets and prepare a financial road map accordingly.

Our Process:

Over the years, as a planner, we strongly believe in the following-

First Belief
Following our scriptures for money niyamas on Earning, Spending & Investing gives us ultimate Happiness.

a) Yam(यम) – Earning, spending money with truth, not cheating others & having no hoarding attitude (सत्य, अहिंसा, अपरिग्रह)
b) Niyan (नियम) – Self discipline by budgeting of do’s and don’ts.
c) Asana (आसान) – Focus on the 3 risks – Life, Health and Work.
d) Pranayam (प्राणायाम) – Stay self-dependent by keeping emergency fund & not having loans.
e) Pratyahar (प्रत्याहार) – Keep optimism in investments and avoid pessimism by avoiding greed, fear and hope.
f) Dharna (धारणा) – Quality care of our responsibilities which comes with our birth. Care for parents, children, family and society.
g) Dhyan (ध्यान) – Following detachment as per our ashram vyavstha. Prepare Will / Trust.
h) Samadhi (समाधि) – Live a meaningful/ purposeful life.

Second Belief
Without having ownership in great companies via equity portfolios, we can’t create multi-generational wealth.